Course in Fashion Marketing and Visual Merchandising

The Short Course

Thanks to the short course in Fashion Marketing and Visual Merchandising, the student will deepen all the main levers of marketing communication:

  • advertising;
  • media relations activities;
  • strategies for a correct enhancement of the fashion brand in the social sphere.

To offer cutting-edge training, particular attention will be paid to the socio-cultural dimension of consumption and new communication technologies. Through theoretical lessons and exercises, the student will acquire the skills to develop marketing strategies and communication plans.

An important focus is dedicated to the study of visual merchandising as a commercial and communication tool of the brand identity.
In addition to classroom lessons and practical exercises, the course includes workshops with experts in the luxury goods market and its communication codes.

60 hours 

First year dates:
from March to May 2024

Evening Formula Schedule: Tuesdays and Thursdays, 6 to 9 pm


Via S. Marta 18, Milano


The contents of the Fashion Marketing & Visual Merchandising course provide specific preparation on:

  • the current scenario of the fashion market:imperatives and answers;
  • corporate image and branding definition;
    corporate and institutional communication;
  • new consumption and new consumers: the Millennials;
  • integrated communication in fashion: traditional and digital advertising strategies;
  • fashion marketing: definition, function, strategic elements;
  • retail, multichannel, omnichannel;
  • visual merchandising techniques;
  • gaming, entertainment, catering: the creation of experience as a value;
  • Public Relations: getting people talking about the fashion product (pret à porter and luxury goods management);
  • fashion editing, advertising writing and graphics;
  • social networks, bloggers, influencers: new models, unprecedented logics.

Job Opportunities

What will you do

By enrolling in the short course dedicated to Fashion Marketing and Visual Merchandising you can decide to work in different fields and pursue the profession of your dreams. Here are some of the professional figures you can aspire to.

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Admission requirements

Our ideal candidate

This short course is dedicated to all those who wish to deepen their knowledge of the complex Marketing and Communication strategies in the Fashion and Luxury sectors and the dynamics of Visual Merchandising.


The course is limited in number.
Applicants will be selected on the basis of:

  • high school or professional qualification;
  • age over 18;
  • orientation interview (telephone or in person).

Costs and enrollment

The costs to be incurred to enroll in the short course in Fashion Marketing and Visual Merchandising are:

Pre-registration: €590.00;

Balance: € 850.00 (by the first day of class).

Possibility of zero-interest installments with Deutsche Bank financing.

Exam and certification


The course includes a final test, which can be in written form or the presentation of a paper, in order to ascertain the skills acquired.


At the end of the latter, a certification recognized throughout the Italian and European territory will be issued.

Outside the EU, certification is recognized on the basis of agreements between the EU/Italy and individual states or international organisations.

How to access the orientation interview

Were you looking for a course in visual merchandising or fashion marketing in Milan? To find out if our short-term course meets your expectations and to find out more details about our school, fill out the form and we will contact you as soon as possible to answer your questions, or to set up an interview in which we will be able to recommend the most suitable course for your expectations.

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