The short course
The influencer marketing manager is in charge of managing the relationships between influencers and brands, so that the brand can expand its online promotion by exploiting the leverage of the best brand advocates in the digital environment.
In recent years, more and more people are looking for this type of figure to be included within their company. In fact, social media have become an essential channel for those who want to make themselves known and create successful marketing strategies for their company.
Thanks to the short course in Fashion Influencer Marketing and Management by MKS, you will be able to work in fashion houses, influencer agencies, or with influencers or networks of independent influencers.
Duration:
40 hours
Start and End dates:October 2024 – February 2025
Language:
Italian
Place:
Via S. Marta 18, Milano
Program
Starting from modules developed ad hoc on marketing, web marketing and digital communication, we will come to describe the world of influencer marketing and analyze in detail the role and skills of the influencer manager.
Study subjects
- marketing intelligence; web marketing;
- social media marketing; influencer marketing;
- fashion promotion; fashion communication; fashion influence (history, current panorama);
- fashion management; influencer marketing management;
- sales;
- advertising online;
- analytics & insights;
- benchmarking;
- social media intelligence;
- influencer digital reputation management;
- brand digital reputation management;
- reporting and budgeting;
- reference regulations for influencer marketing.
Professional opportunities
What will you become
With the short course in Fashion Influencer Marketing and Management you can undertake different careers, based on the type of personal inclination you manifest. Here are some of the professions you can aspire to.
Requirements for admission
Our ideal candidate
The course is aimed at those who intend to enter the profession of manager of influencers or celebrities from the point of view of product placement opportunities. It is dedicated to all those who wish to work in the world of social media, in particular by managing the dynamics that are created between the new brand ambassadors (influencers) and the brand itself for a correct enhancement of the brand identity and marketing of the product.
Admission
This short course is limited. Requirements:
- educational qualification (diploma, three-year degree or experience in the fashion field);
- age over 18.
Costs and enrollment
The costs to enroll in the short course in Fashion Influencer Marketing and Management are:
Pre registration: € 600.00; Balance: € 1000.00 within the first day of class.
Possibility of zero-rate installments with Deutsche Bank loan.
Exam and certification
Exam
The course includes a final test, which consists in the presentation of a paper or in the performance of a written test, in order to ascertain the skills acquired during the course.Certification
At the end of the course, a certificate of attendance will be issued which certifies participation in the short course of our school.
How to access the orientation interview
If you are interested in the intensive course to become a Fashion Influencer Manager and you want to know more details about our school, fill out the form and we will contact you as soon as possible to answer your questions, or to schedule an interview in which we will be able to recommend the most suitable course for your expectations.
